Design Work
Context
Facebook had only attempted one major website redesign prior to this work, and it was ultimately rolled back due to performance issues and negative user metrics. That meant any future redesign required clear goals, strong guardrails, and tight alignment across design, product, engineering, and leadership.
I led the team responsible for the end-to-end redesign of Facebook.com with the intent to rebuild the experience from the ground up. The goal was to make the website faster, more modern, and more relevant with how people actually use Facebook today, while improving usability, efficiency, and long-term maintainability.
Over two years, the work went well beyond visual design. In close partnership with engineering, we supported a full rewrite of legacy systems that had accumulated over more than a decade. The redesigned site launched successfully and rolled out globally, ultimately becoming the foundation for multiple subsequent product launches, establishing a modern, extensible platform that continues to support innovation across Meta.