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My team and I launched Meta Verified for Facebook in the summer of 2024. The product became a meaningful revenue stream by offering creators and businesses a set of exclusive benefits. This initiative was highly complex and required careful execution, with deep coordination and close collaboration across Meta’s entire Family of Apps ecosystem.
Blueprint was the third design system I helped deploy at Facebook, where I served as a key leader in its design and development. This multi-year effort required strong partnerships and close collaboration across product teams and stakeholders, including Engineering and Product Management, to ensure a successful rollout and long-term adoption.
This sizzle reel showcases a broad range of work delivered by the Visual Systems design organization I led in 2022. My teams drove creativity and execution across animation, photography, iconography, and illustration. Together, these efforts helped make Facebook more engaging, expressive, and visually compelling.
As the Product Design Lead for the Profile organization, I led the design team responsible for launching Facebook Dating. The team designed and shipped this 0-to-1 product in the fall of 2019, taking it from early concept through public launch. Since then, Facebook Dating has grown into one of the leading dating services globally.
“With a refreshed brand, an expanded colour palette, and a commitment to accessibility; Facebook is poised to continue shaping the future of social media.”— Unveiling Facebook’s New Brand Refresh; Beyond Billable News
“Amazon’s newest Kindle is the best ebook-reading device on the market. It’s better than the Apple iPad, the Barnes & Noble Nook, the various Sony readers, and certainly better than any smartphone.”— Wanted: Amazon Kindle 3rd Generation; Fast Company
Webby Awards — People’s Voice Winner
Best Use of GPS or Location Technology
